Let’s be honest - running a business is full-on. You’re juggling a million things, and sometimes, the temptation to DIY everything is real. But some things? Best left to those who’ve spent years honing their craft. Like graphic design (learned that the hard way), accounting (I’ve finally invested in Quickbooks – other financial packages are available), and yes, I’m biased - but voiceovers too!
But it's just reading out-loud isn't it?
First Impressions Matter – Nail That On-Hold Message
You know that moment when you call a company and get met with a robotic, awkward, crackly message? It’s a British company but has an American AI sounding voice. Maybe it’s just me who has that on my bug bear list? An on-hold message is often the first impression people get of your business, so why not make it sound polished and professional?
A trained voice actor—someone who’s spent time developing their skills—can make sure your message is warm, engaging, and actually represents your brand. Plus, this is one of the most affordable ways to step up your business game. It will cost you a lot less than you may think and is a worthwhile investment – in my honest and obviously un-biassed opinion.
Cue little note about a recent award nomination for best IVR/on-hold performance (thank you ONE Voice Awards)
Explainer & Product Videos – Engage, Don’t Bore
Let’s face it—video content is king and has been for a while now. Whether you’re showing off your latest product, explaining a service, or giving a tour of your business, a well-delivered voiceover can make all the difference. No one wants to sit through a flat, monotone narration that sounds like it was recorded in a broom cupboard with someone making a cup of tea behind you.
If you’re selling something special—a thoughtfully voiced video can give it the attention it deserves, and the right voiceover can elevate those visuals to help your message really land. And the best part? Once it’s done, it works for you 24/7, attracting new customers on autopilot.
Podcast Intros & Outros – Because First (and Last) Impressions Count
Perhaps you’ve got a podcast or are planning one, well we all know the power of a solid intro and outro. They set the tone, make your brand sound polished, and stop you from sounding like you just hit ‘record’ on your phone and hoped for the best…. not you obviously YOU would never sound like that. Ahem, a well-produced voiceover, combined with some slick music, can instantly lift the quality and authority of your content.
Local Radio Ads – Affordable, Effective, and Voice-Driven
It’s easy to think that radio ads are just for massive brands. Nope. Unlike TV ads (which to be fair may need considerable investment), radio spots are accessible to a lot os businesses. But here’s the thing—because there are no visuals to fall back on, your ad lives and dies by how well the message is delivered.
A trained voice actor partnered with a talented radio producer —someone who understands tone, pacing, and how to connect with an audience—can make sure your message actually lands. Get it right, and you’ll have a campaign that sticks in people’s heads long after the ad ends.
The Bottom Line
Hiring a voiceover artist in an investment and ‘dare I say it’ one worth making — it’s about making your business stand out. Whether it’s your phone message, video content, radio ad, or podcast, a professional-sounding voiceover helps build trust, engage customers, and make your brand unforgettable.
So, if you’re still thinking about DIY-ing it, maybe consider working with someone who’s invested in developing their craft (oh by the way I happen to know one and happen to know lots of others if the one I have in mind isn’t quite the right sound for the job).
Your audience will hear the difference.
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